private investment holding

Long-term investing and active ownership in Tunisia

Tunis / Private capital
Patience is a position.Capital moves with conviction.

We invest proprietary capital in a small number of businesses we understand, and we stay while the economics, the people and the governance keep earning the position.

What follows is the whole of it: what we will not trade away, what we look for, and what we pass on.

Four things
we don't trade away.

01/ Investment philosophy
01

Patient capital

No fund term and no redemption calendar. Time is an input, not a constraint.**

02

Alignment

We commit our own balance sheet alongside the people who run the business.

03

Active ownership

We engage on strategy, governance and capital allocation. Management runs the company.

04

Entrepreneurial mindset

We have built companies, not only bought them. It changes which questions get asked.

No noise.
Just economics.

02/ Doctrine

Revenue without economics is noise.

What matters: earning power, conversion, price and time. We prefer a plain business that funds itself to a remarkable one that does not.

We own businesses.
Not stories.

03/ Ownership

Stories change. Economics don't.

We invest behind understandable economics and durable competitive positions. A theme explains why a market grows, never who keeps the value.

Capital has
a job to do.

04/ Capital allocation

Every allocation must earn its place.

A great business can still be a bad investment. Quality matters. Price matters. If the economics are not compelling, we wait — and waiting is not a failure.

What we look for.
And what we pass on.

05/ What we look for
01

Stages

Established businesses, growth capital and shareholder transitions.

02

Company profile

Strong fundamentals, established management, a defensible market position, meaningful growth potential and the ability to reinvest capital productively.

03

Sectors

We are guided by the quality of the business, the people behind it and the opportunity to create enduring value, rather than by predefined sector allocations.

Directly, through Apex Partners Holdings or through Vectron Holdings, an investment earns its place on economics, governance and durability. Never an automatic destination.

Sometimes,
the job is to wait.

06/ Patience & compounding

Doing nothing is a position. Compounding hates interruptions.

Markets do not set our timetable. First rule: avoid permanent impairment. Second: leave the position alone.

We have done this
from both sides.

07/ Experience & contribution

Ownership is active, not passive.

Growth capital and shareholder transitions in Tunisia. We engage on strategy, governance and capital allocation; management runs the business. International counterparties are used when a Tunisian investment requires them. The capital being proprietary, decisions stay close to its owners.

Prices move.
Value remains.

08/ Perspective

Prices move. Value is what matters.

We use price to transact and value to decide. A quoted price says what someone will pay today, not what the business will earn.

Office
11, Avenue Chedly Zouiten
Notre Dame, 1002 Tunis, Tunisia
+216 71 796 069
**

Prime Partners Holdings is a private investment holding investing its own balance sheet. It does not manage third-party capital, does not raise funds and is not open to subscription. Nothing on this page constitutes an offer, a solicitation or investment advice.